With the arrival of computers, Information Revolution has occurred in a magnificent way. With new technologies pitching in, there is a tremendous change in how the computers process the data and produce information. Today Data plays a very important role in any business-online/offline. The way a business unit processes its data and uses it, decides the growth or fall of that business.
With many businesses establishing online presence, Web Analytics has secured a prominent place among several IT solutions. Right from knowing the website visitors to the internal usage of Enterprise Softwares, a well architected analysis gives a complete picture of a business. As a business owner, when you run any Analytics on your website, you will know that a good number of visitors have arrived on your website and left. However, there is a curiosity to understand why the visitors came in, what they were actually looking for, why they left the website. The sample data that you get from your analytics tools, keeps your questions open.
With CustomerEngagePro Analytics, we would like to bring a clear picture before our client on what is actually happening with the visitors. Where the visitors come from? What page they land on your website? What they are actually looking for? What was the visitor journey? Where they left the website etc., CustomerEngagePro gives answers to all these questions by tracking a user 1:1 and helping the business owner understand each and every visitor of their website. This helps the business owner to Optimize the entire customer lifecycle and Engaging the Business with Data-Driven Decision Making process. Now understand the visitor/customer insights with web analytics. Strategically target the right audience and use CustomerEngagePro as a Goals event tracking web analytics Tool.
CustomerEngagePro Analytics has been designed for On-Premise analytics that can be self hosted analytics solution for Enterprises. It can also be used as an open source web analytics software to track the enterprise’s software usage, internal website usage and tracking. It is a self hosted analytics solutions designed for small businesses. Though your employees or customers don’t tell you exactly what they are looking for, CustomerEngagePro insights help you understand each user.
With CustomerEngagePro analytics give you complete data ownership and privacy. open source on-premise web analytics solutions ensures that your visitor data is within the confines of your enterprise network. This make your retargeting and re-marketing efforts 100% worthy. Integrate CustomerEngagePro with any website for that matter and start getting your customer or visitor insights.
The Solution is also integrable to any remarketing engine and add value to your business. CustomerEngagePro passes on the Visitor data, visitor details, visitor journey etc., and your remarketing engine can pick up the data to run necessary marketing campaigns to your visitors, re-engage them and increase goal conversion.
Data driven decision making process gives you a foolproof evidence of how your business moves ahead . It encourages you to trust the data more than on relying on emotions and gut feeling about your goal tracking or conversions. With CustomerEngagePro Analytics, data attributes are interpreted to give an insightful view of your visitor or customer journey. This helps you to focus more in an area which is most sought after by your visitors, thus increasing the probability of improving sales or customer service or goal of your business.
Understand, Interpret and convert the visitors, is the direction that CustomerEngagePro gives its clients. The referrer website gives the exact information on what the visitor was actually searching for. Visitor’s landing information helps us predict if we are able to fetch the user, what he is looking for? Visitors’ journey helps us evaluate which products he is interested in and what are the features/services he is looking for? Now with this information on hand, can a business owner re-engage the customer? It Is a 100% yes! It is definitely possible only when we know the customer’s contact details. CustomerEngagePro does a wonderful job in this area of capturing the visitor details. CustomerEngagePro has been designed to carefully track the visitor and capture the contact information to communicate to the Website owner. Even if the form submission fails sometimes, CustomerEngagePro shall capture the data, encrypt and store it in the database.