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OUR PRODUCTS

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FEATURES

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Accelerate the growth of client’s Copier and Large Format Printing Divisions

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Substantially strengthen client non-branded keyword search results.

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Create improved user experience on existing web property

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Optimize paid search strategy

BENEFITS

Although overall brand awareness for Konica Minolta was strong, its Copier and Large Format Printing divisions lagged behind the rest of the brand’s line. The client’s previous service provider failed to strategically incorporate web design best practices into client’s SEO solutions, resulting in search engines’ inability to efficiently crawl the client’s web pages. Moreover, it was determined that the web property’s overly complicated interface deterred actionable user activity, including consultation requests, thereby missing valuable opportunities for user retention and conversion.

APPLICATIONS

We tracked and audited the performance of the web property prior to campaign launch using multiple data points. The design of the website was adjusted to simplify the interface and enhance usability, simultaneously ensuring maximum search visibility with proper indexation and architecture. The paid search campaign was expanded to increase market exposure, and analysis was performed on non-branded keyword groups to determine existing rankings and set rankings goals.

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