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PPC MANAGEMENT CASE STUDIES

Increased Conversion
Leads by 431%

1. THE GOALS

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Receive advice and tutelage on new innovative approaches to enhance adwords productivity, diminish waste and increase ROI

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Increase performance of Adwords resulting in higher quality of lead while increasing lead volume.

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Leverage better contextual re-targeting methodologies for brand recognition & lead generation.

2. THE CHALLENGE

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Grow impression share.

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Increase conversion leads and reduce costs.

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Lower bounce rates and increase overall user experience.

3. THE STRATEGY

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Provided PPC consultation on all aspects of best practices and cost saving techniques.

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Performed an audit and compiled documentation of immediate adwords enhancements.

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Implemented new campaign strategies based of compiled audit of core search directives.

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Created new dynamic contextual banner ads for contextual advertising.

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Increased overall impression share by updating ad copy and landing page quality.

4. THE RESULTS

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Brightidea’s impression share grew from 18% to over 93% within first 30 days.

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Increased conversion leads by 431% while reducing costs 40% resulting is increase in ROI by 1700% .

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Significant increase in overall user experience resulting in 17% lower bounce rates and increased user session times of over 147%.

Increased Consultation
Requests by 35%

1. THE GOALS

Reduce average cost per conversion and increase consultation requests and improve PPC Management strategies

2. THE CHALLENGE

Although overall brand awareness for Konica Minolta was strong, its Copier and Large Format Printing divisions lagged behind the rest of the brand’s line. The client’s previous service provider failed to strategically incorporate web design best practices into client’s SEO solutions, resulting in search engines’ inability to efficiently crawl the client’s web pages. Moreover, it was determined that the web property’s overly complicated interface deterred actionable user activity, including consultation requests, thereby missing valuable opportunities for user retention and conversion.

3. THE STRATEGY

We tracked and audited the performance of the web property prior to campaign launch using multiple data points. The design of the website was adjusted to simplify the interface and enhance usability, simultaneously ensuring maximum search visibility with proper indexation and architecture. The paid search campaign was expanded to increase market exposure, and analysis was performed on non-branded keyword groups to determine existing rankings and set rankings goals.

4. THE RESULTS

The deployment of our action plan resulted in significant increase in awareness of both the Copier and Large Format Printing divisions. Overall user engagement with the web property improved markedly, with consultation requests increasing by 35%. Additionally, the strategy reduced cost per conversion by more than 150%.

Increased Overall
Growth by 300%

1. THE GOALS

Dramatically improve brand growth while executing a great overall PPC Management Strategy

2. THE CHALLENGE

Although overall brand awareness for Konica Minolta was strong, its Copier and Large Format Printing divisions lagged behind the rest of the brand’s line. The client’s previous service provider failed to strategically incorporate web design best practices into client’s SEO solutions, resulting in search engines’ inability to efficiently crawl the client’s web pages. Moreover, it was determined that the web property’s overly complicated interface deterred actionable user activity, including consultation requests, thereby missing valuable opportunities for user retention and conversion.

3. THE STRATEGY

We tracked and audited the performance of the web property prior to campaign launch using multiple data points. The design of the website was adjusted to simplify the interface and enhance usability, simultaneously ensuring maximum search visibility with proper indexation and architecture. The paid search campaign was expanded to increase market exposure, and analysis was performed on non-branded keyword groups to determine existing rankings and set rankings goals.

4. THE RESULTS

The deployment of our action plan resulted in significant increase in awareness of both the Copier and Large Format Printing divisions. Overall user engagement with the web property improved markedly, with consultation requests increasing by 35%. Additionally, the strategy reduced cost per conversion by more than 150%.

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