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DIGITAL MARKETING CASE STUDIES

Achieved 23% Average Cost-Per-Click and 35% Increased Consultation Requests

1. THE GOALS

^

Accelerate the growth of client’s Copier and Large Format Printing Divisions

^

Substantially strengthen client non-branded keyword search results.

^

Create improved user experience on existing web property

^

Optimize paid search strategy

2. THE CHALLENGE

Although overall brand awareness for Konica Minolta was strong, its Copier and Large Format Printing divisions lagged behind the rest of the brand’s line. The client’s previous service provider failed to strategically incorporate web design best practices into client’s SEO solutions, resulting in search engines’ inability to efficiently crawl the client’s web pages. Moreover, it was determined that the web property’s overly complicated interface deterred actionable user activity, including consultation requests, thereby missing valuable opportunities for user retention and conversion.

3. THE STRATEGY

We tracked and audited the performance of the web property prior to campaign launch using multiple data points. The design of the website was adjusted to simplify the interface and enhance usability, simultaneously ensuring maximum search visibility with proper indexation and architecture. The paid search campaign was expanded to increase market exposure, and analysis was performed on non-branded keyword groups to determine existing rankings and set rankings goals.

4. THE RESULTS

The deployment of our action plan resulted in significant increase in awareness of both the Copier and Large Format Printing divisions. Overall user engagement with the web property improved markedly, with consultation requests increasing by 35%. Additionally, the strategy reduced cost per conversion by more than 150%.

Reduced Cost Per Conversion by 25% and Increased Consultation Requests by 40%

1. THE GOALS

^

Increase actionable user activity

^

Optimize cost-per-click advertising strategy

2. THE CHALLENGE

Bloomfire, a Texas-based software and technology solutions group, struggled to grow its core consumer base and enhance overall brand visibility. The strategies implemented by a previous service provider were unsuccessful in meeting core objectives, as the timelines and targets were routinely missed. Furthermore, the ROI for its paid search campaign was not meeting expectations.

3. THE STRATEGY

We launched a forensic audit on Bloomfire’s paid search program, and developed an action plan based upon initial findings. It was determined that the analytics provided through the paid search architecture were flawed — the previous service provider had attributed organic search results to paid leads, necessitating a complete overhaul of the conversion tracking. We proceeded to optimize the client’s paid search account and refine their overall SEO strategy. The client’s web interface was also retooled to encourage enhanced user activity and consultation requests.

4. THE RESULTS

The campaign resulted in a dramatic reduction in the client’s cost per conversion — more than 25% — yielding a substantial ROI on paid search advertising, and a significant uptick in organic search results. The web property reconfiguration led to a rise in active user participation, with a 40% increase in consultation requests.

Brand Sales Increase
by 70% In 45 Days

1. THE GOALS

^

Accelerate the growth of client’s Copier and Large Format Printing Divisions

^

Substantially strengthen client non-branded keyword search results.

^

Create improved user experience on existing web property

^

Optimize paid search strategy

2. THE CHALLENGE

Although overall brand awareness for Konica Minolta was strong, its Copier and Large Format Printing divisions lagged behind the rest of the brand’s line. The client’s previous service provider failed to strategically incorporate web design best practices into client’s SEO solutions, resulting in search engines’ inability to efficiently crawl the client’s web pages. Moreover, it was determined that the web property’s overly complicated interface deterred actionable user activity, including consultation requests, thereby missing valuable opportunities for user retention and conversion.

3. THE STRATEGY

We began by collaborating with a network of search engine providers to expedite the cessation of trademark violations across the search landscape. All parties fraudulently exploiting the Toppik trademark to drive traffic to competitors’ websites were duly notified that such tactics would no longer appear in search results. During the brand protection initiative, a new multi-faceted marketing prospective was crafted, designed to speak the language of the younger market. Using a cross-section of current media assets integrated into a cohesive rich media narrative, the campaign employed a contextual targeting approach to promote profound and seamless user engagement.

4. THE RESULTS

The deployment of our action plan resulted in significant increase in awareness of both the Copier and Large Format Printing divisions. Overall user engagement with the web property improved markedly, with consultation requests increasing by 35%. Additionally, the strategy reduced cost per conversion by more than 150%.

Placed Above the Fold in Google Search Results for 32% of Targeted Keywords and Increased Yearly Traffic by 31%

1. THE GOALS

^

Accelerate the growth of client’s Copier and Large Format Printing Divisions

^

Substantially strengthen client non-branded keyword search results.

^

Create improved user experience on existing web property

^

Optimize paid search strategy

2. THE CHALLENGE

Although overall brand awareness for Konica Minolta was strong, its Copier and Large Format Printing divisions lagged behind the rest of the brand’s line. The client’s previous service provider failed to strategically incorporate web design best practices into client’s SEO solutions, resulting in search engines’ inability to efficiently crawl the client’s web pages. Moreover, it was determined that the web property’s overly complicated interface deterred actionable user activity, including consultation requests, thereby missing valuable opportunities for user retention and conversion.

3. THE STRATEGY

We tracked and audited the performance of the web property prior to campaign launch using multiple data points. The design of the website was adjusted to simplify the interface and enhance usability, simultaneously ensuring maximum search visibility with proper indexation and architecture. The paid search campaign was expanded to increase market exposure, and analysis was performed on non-branded keyword groups to determine existing rankings and set rankings goals.

4. THE RESULTS

The deployment of our action plan resulted in significant increase in awareness of both the Copier and Large Format Printing divisions. Overall user engagement with the web property improved markedly, with consultation requests increasing by 35%. Additionally, the strategy reduced cost per conversion by more than 150%.

Organic Traffic increased 46 %
Page Views increased 38%
Bounce Rate decreased 42%

1. THE GOALS

^

Accelerate the growth of client’s Copier and Large Format Printing Divisions

^

Substantially strengthen client non-branded keyword search results.

^

Create improved user experience on existing web property

^

Optimize paid search strategy

2. THE CHALLENGE

Although overall brand awareness for Konica Minolta was strong, its Copier and Large Format Printing divisions lagged behind the rest of the brand’s line. The client’s previous service provider failed to strategically incorporate web design best practices into client’s SEO solutions, resulting in search engines’ inability to efficiently crawl the client’s web pages. Moreover, it was determined that the web property’s overly complicated interface deterred actionable user activity, including consultation requests, thereby missing valuable opportunities for user retention and conversion.

3. THE STRATEGY

We tracked and audited the performance of the web property prior to campaign launch using multiple data points. The design of the website was adjusted to simplify the interface and enhance usability, simultaneously ensuring maximum search visibility with proper indexation and architecture. The paid search campaign was expanded to increase market exposure, and analysis was performed on non-branded keyword groups to determine existing rankings and set rankings goals.

4. THE RESULTS

The deployment of our action plan resulted in significant increase in awareness of both the Copier and Large Format Printing divisions. Overall user engagement with the web property improved markedly, with consultation requests increasing by 35%. Additionally, the strategy reduced cost per conversion by more than 150%.

$40 Reduction in
Cost Per Acquisition

1. THE GOALS

^

Accelerate the growth of client’s Copier and Large Format Printing Divisions

^

Substantially strengthen client non-branded keyword search results.

^

Create improved user experience on existing web property

^

Optimize paid search strategy

2. THE CHALLENGE

Although overall brand awareness for Konica Minolta was strong, its Copier and Large Format Printing divisions lagged behind the rest of the brand’s line. The client’s previous service provider failed to strategically incorporate web design best practices into client’s SEO solutions, resulting in search engines’ inability to efficiently crawl the client’s web pages. Moreover, it was determined that the web property’s overly complicated interface deterred actionable user activity, including consultation requests, thereby missing valuable opportunities for user retention and conversion.

3. THE STRATEGY

We tracked and audited the performance of the web property prior to campaign launch using multiple data points. The design of the website was adjusted to simplify the interface and enhance usability, simultaneously ensuring maximum search visibility with proper indexation and architecture. The paid search campaign was expanded to increase market exposure, and analysis was performed on non-branded keyword groups to determine existing rankings and set rankings goals.

4. THE RESULTS

The deployment of our action plan resulted in significant increase in awareness of both the Copier and Large Format Printing divisions. Overall user engagement with the web property improved markedly, with consultation requests increasing by 35%. Additionally, the strategy reduced cost per conversion by more than 150%.

Achieved Top Ranking
in Organic Google Search
out of 1.3 Billion Results

1. THE GOALS

^

Accelerate the growth of client’s Copier and Large Format Printing Divisions

^

Substantially strengthen client non-branded keyword search results.

^

Create improved user experience on existing web property

^

Optimize paid search strategy

2. THE CHALLENGE

Although overall brand awareness for Konica Minolta was strong, its Copier and Large Format Printing divisions lagged behind the rest of the brand’s line. The client’s previous service provider failed to strategically incorporate web design best practices into client’s SEO solutions, resulting in search engines’ inability to efficiently crawl the client’s web pages. Moreover, it was determined that the web property’s overly complicated interface deterred actionable user activity, including consultation requests, thereby missing valuable opportunities for user retention and conversion.

3. THE STRATEGY

We tracked and audited the performance of the web property prior to campaign launch using multiple data points. The design of the website was adjusted to simplify the interface and enhance usability, simultaneously ensuring maximum search visibility with proper indexation and architecture. The paid search campaign was expanded to increase market exposure, and analysis was performed on non-branded keyword groups to determine existing rankings and set rankings goals.

4. THE RESULTS

The deployment of our action plan resulted in significant increase in awareness of both the Copier and Large Format Printing divisions. Overall user engagement with the web property improved markedly, with consultation requests increasing by 35%. Additionally, the strategy reduced cost per conversion by more than 150%.

Ranked 1st and 2nd
for targeted keywords
on Google

1. THE GOALS

^

Accelerate the growth of client’s Copier and Large Format Printing Divisions

^

Substantially strengthen client non-branded keyword search results.

^

Create improved user experience on existing web property

^

Optimize paid search strategy

2. THE CHALLENGE

Although overall brand awareness for Konica Minolta was strong, its Copier and Large Format Printing divisions lagged behind the rest of the brand’s line. The client’s previous service provider failed to strategically incorporate web design best practices into client’s SEO solutions, resulting in search engines’ inability to efficiently crawl the client’s web pages. Moreover, it was determined that the web property’s overly complicated interface deterred actionable user activity, including consultation requests, thereby missing valuable opportunities for user retention and conversion.

3. THE STRATEGY

We tracked and audited the performance of the web property prior to campaign launch using multiple data points. The design of the website was adjusted to simplify the interface and enhance usability, simultaneously ensuring maximum search visibility with proper indexation and architecture. The paid search campaign was expanded to increase market exposure, and analysis was performed on non-branded keyword groups to determine existing rankings and set rankings goals.

4. THE RESULTS

The deployment of our action plan resulted in significant increase in awareness of both the Copier and Large Format Printing divisions. Overall user engagement with the web property improved markedly, with consultation requests increasing by 35%. Additionally, the strategy reduced cost per conversion by more than 150%.

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