The role of Digital Analytics in Ecommerce with Actionable Insights

Digital analytics tools like CustomerEngagePro tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. Today Data plays a very important role in any business-online/offline. The way a business unit processes its data and uses it, decides the growth or fall of that business.

With many businesses establishing online presence, Digital Analytics tools have secured a prominent place among several IT solutions. Right from knowing the website visitors to the internal usage of Enterprise Softwares, a well architected analysis gives a complete picture of a business.

As a business owner, when you run any Analytics on your website, you will know that a good number of visitors have arrived on your website and left. However, there is a curiosity to understand why the visitors came in, what they were actually looking for, why they left the website. The sample data that you get from your analytics tools, keeps your questions open.

With CustomerEngagePro Digital Analytics tool is a trusted, advanced mobile and web analytics platform. would like to bring a clear picture before our client on what is actually happening with the visitors. Where the visitors come from? What page they land on your website? What they are actually looking for? What was the visitor journey? Where they left the website etc., CustomerEngagePro gives answers to all these questions by tracking a user 1:1 and helping the business owner understand each and every visitor of their website. This helps the business owner to Optimize the entire customer lifecycle and Engaging the Business with Data-driven decision making process for business tool. Now understand the visitor/customer insights with web analytics. Strategically target the right audience and use CustomerEngagePro as a Goals event tracking web analytics Tool.

This CustomerEngagePro web analytics platform can be a marketer’s go-to source to mine, analyze and get insights from your web analytics. CustomerEngagePro has been designed for On-Premise analytics that can be self-hosted analytics solution for Ecommerce websites. It can also be used as an Intranet web analytics software to track the enterprise’s software usage, internal website usage and tracking. It is a self-hosted analytics solution designed for small businesses. Though your employees or customers don’t tell you exactly what they are looking for, CustomerEngagePro insights help you understand customers behavior.

With CustomerEngagePro open source Enterprise Analytics tools give you complete data ownership and privacy. The Digital analytics software ensure that your visitor data is within the confines of your enterprise network. This make your retargeting and re-marketing efforts 100% worthy. Integrate CustomerEngagePro with any website for that matter and start getting your customer or visitor insights.

The Solution is also integrable to any remarketing engine and add value to your business. CustomerEngagePro passes on the Visitor data, visitor details, visitor journey etc., and your remarketing engine can pick up the data to run necessary marketing campaigns to your visitors, re-engage them and increase goal conversion.

Data-driven decision making process for education gives you a foolproof evidence of how your business moves ahead. It encourages you to trust the data more than on relying on emotions and gut feeling about your goal tracking or conversions. With CustomerEngagePro, data attributes are interpreted to give an insightful view of your visitor or customer journey. This helps you to focus more in an area which is most sought after by your visitors, thus increasing the probability of improving sales or customer service or goal of your business.

Understand, Interpret and convert the visitors, is the direction that CustomerEngagePro gives its clients. The referrer website gives the exact information on what the visitor was actually searching for. Visitor’s landing information helps us predict if we are able to fetch the user, what he is looking for? Visitors’ journey helps us evaluate which products he is interested in and what are the features/services he is looking for? Now with this information on hand, can a business owner re-engage the customer? It Is a 100% yes! It is definitely possible only when we know the customer’s contact details.  CustomerEngagePro does a wonderful job in this area of capturing the visitor details. CustomerEngagePro has been designed to carefully track the visitor and capture the contact information to communicate to the Website owner. Even if the form submission fails sometimes, CustomerEngagePro shall capture the data, encrypt and store it in the database.

Open Source Enterprise Web Analytics tool with data privacy | data protection Platform

With the birth of internet, we spend so much time online that access to our Internet activity logs such as searches on the internet, websites, and visited web pages can potentially reveal a lot of our personal data including our work. With the CustomerEngagePro  open source On-Premise analytics software, you get 100% data ownership, and we understand the importance of your data privacy and security, which is why we have put together one of the best web analytics solutions that guarantees data security and clients privacy.

Businesses, no matter the industry, gather volumes of data from their Web channels, however they are often faced with the challenge of generating business value from all of the data. To make informed business decisions, you must be able to efficiently convert the volume and variety of raw Web data into knowledge. The way businesses make use of this raw web data determines the progress of the business. This is why data-driven decision making in business is important to the success of any business. Privacy on the internet is a major concern for many users, as well as webmasters and digital companies today.

CustomerEngagePro is a open source web analytics software ensures the privacy of your users and analytics data. When making use of CustomerEngagePro predictive web analytics software, you keep control of your data, which means 100% data ownership is guaranteed by CustomerEngagePro analytics tool.

When you use other web analytics tool, your web analytics data is tracked, stored and owned by the company providing you with the analytics service. While this analytics services providers offers an excellent service, they also make use of the visitor log data that was tracked on your website to enrich existing profiles for a given user or IP address.

Privacy is becoming increasingly important to us as we spend more of our lives connected on the internet, and at the same time, we are concerned about where and how our private information is being used.  We all understand the implications and challenges of exposing so much personal information on the internet. Hence Intranet Analytics have an edge where customer’s PII data is captured. 

CustomerEngagePro is the leading open source enterprise analytics software, that complies to your privacy needs, enterprise analytics, and web analytics solution platform, a building block of the free and open Internet. Utilizing our Advanced Web Analytics, you will ensure that all of your valuable information is private and owned by only you, and that your website respects the privacy of your visitors.

CustomerEngagePro is an Open source Web Analytics tools turns your Web data into valuable business strategies. It offers data driven analytics solution that lets you observe the key performance indicators of your website and help you to understand the factors that influence each business metric. Equipped with this metric, letting you to successfully refine your marketing and service strategies to achieve your business goals.

Why Data-Driven Decision Making process Matters to Profit Maximization

The efficient use of Enterprise web analytics solutions can be beneficial for your website and also helpful in driving more sales and profits. With the importance of data in driving more business sales and generating leads, it is now imperative for business owners to understand how to maximize revenue with web analytics. It’s an easy way to increase ROI and get more business. CustomerEngagePro Web analytics plays a major role in data-driven decision making in education system for profit optimization.

If you want to maximize revenue with web analytics, you have to resolve to use data-driven decision making process. Without genuine visitor’s data, there is no way of knowing when things are getting worse and needs improvement or when they are going just fine. Every good business manager understands that data helps in reducing the liability of a company and as such should be taken seriously if they wish to maximize their profit.

Data-driven decision making process is a powerful tool for your business in becoming an industry leader, however, before going into streaming Analytics, determine the questions you want answered. After which you will allow data to change the way you enhance your visitors’ experience, and discover new ways of enhancing company-wide profits and efficiencies.

Monitors Visitor’s Activities

The CustomerEngagePro streaming Analytics tool assist in tracking of your website visitor’s behaviours, and tells you the page(s) that is doing well and those that needs improvement. This increases the rate of conversion of your website and improves your websites’ content.

Reduction in Bounce Rate

CustomerEngagePro on-premise web analytics will help web owners to check their website’s bounce rate as well as assist in improving their site visitor’s activities so they can Drive Customer Engagement with web Analytics and generate more profits.

Data-driven decision making used to anticipate product demands

Data can be used to analyse and predict the success of a new product and analyse the current position of the business on the market. Organisation’s top executives and sales managers may look at the reasons behind the trends and patterns they detect from the collected data. Based on data, it is easy to see what effort worked and what failed. Top business management executives of any business uses Data driven decision to build business models, make predictions and define trends, and also look into failures in a more detailed manner.

Data-driven decision making process in education used to avoid product cannibalism

When launching a new product, data can be used to predict the effectiveness of the product as well as eliminating the possibility of cannibalizing the previous model of such as product. Hence, Data allows business owners and managers to predict how one product influences the profitability of another product.

The profitability and progress of a business depends on how effectively they analyse data to make intelligent business decisions. Information coupled with intuition and experience, differentiate the success of one business from the next, and takes it to the forefront of success in its respective niche.

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