End-to-end Analytics platform for web, mobile applications | CustomerEngagePro Analytics

With the arrival of computers, Information Revolution has occurred in a magnificent way. With new technologies pitching in, there is a tremendous change in how the computers process the data and produce information.  Today Data plays a very important role in any business-online/offline. The way a business unit processes its data and uses it, decides the growth or fall of that business.

With many businesses establishing online presence, Web Analytics has secured a prominent place among several IT solutions. Right from knowing the website visitors to the internal usage of Enterprise Softwares, a well architected analysis gives a complete picture of a business. As a business owner, when you run any Analytics on your website, you will know that a good number of visitors have arrived on your website and left. However, there is a curiosity to understand why the visitors came in, what they were actually looking for, why they left the website. The sample data that you get from your analytics tools, keeps your questions open.

With CustomerEngagePro Analytics, we would like to bring a clear picture before our client on what is actually happening with the visitors. Where the visitors come from? What page they land on your website? What they are actually looking for? What was the visitor journey? Where they left the website etc., CustomerEngagePro gives answers to all these questions by tracking a user 1:1 and helping the business owner understand each and every visitor of their website. This helps the business owner to Optimize the entire customer lifecycle and Engaging the Business with Data-Driven Decision Making process. Now understand the visitor/customer insights with web analytics. Strategically target the right audience  and use CustomerEngagePro as a Goals event tracking web analytics Tool.

CustomerEngagePro Analytics has been designed for On-Premise analytics that can be self hosted analytics solution for Enterprises. It can also be used as an open source web analytics software to track the enterprise’s software usage, internal website usage and tracking. It is a self hosted analytics solutions designed for small businesses. Though your employees or customers don’t tell you exactly what they are looking for, CustomerEngagePro insights help you understand each user.

With CustomerEngagePro analytics give you complete data ownership and privacy. open source on-premise web analytics solutions ensures that your visitor data is within the confines of your enterprise network. This make your retargeting and re-marketing efforts 100% worthy. Integrate CustomerEngagePro with any website for that matter and start getting your customer or visitor insights.

The Solution is also integrable to any remarketing engine and add value to your business. CustomerEngagePro passes on the Visitor data, visitor details, visitor journey etc., and your remarketing engine can pick up the data to run necessary marketing campaigns to your visitors, re-engage them and increase goal conversion.

Data driven decision making process gives you a foolproof evidence of how your business moves ahead . It encourages you to trust the data more than on relying on emotions and gut feeling about your goal tracking or conversions. With CustomerEngagePro Analytics, data attributes are interpreted to give an insightful view of your visitor or customer journey. This helps you to focus more in an area which is most sought after by your visitors, thus increasing the probability of improving sales or customer service or goal of your business.

Understand, Interpret and convert the visitors, is the direction that CustomerEngagePro gives its clients. The referrer website gives the exact information on what the visitor was actually searching for. Visitor’s landing information helps us predict if we are able to fetch the user, what he is looking for? Visitors’ journey helps us evaluate which products he is interested in and what are the features/services he is looking for? Now with this information on hand, can a business owner re-engage the customer? It Is a 100% yes! It is definitely possible only when we know the customer’s contact details. CustomerEngagePro does a wonderful job in this area of capturing the visitor details. CustomerEngagePro has been designed to carefully track the visitor and capture the contact information to communicate to the Website owner. Even if the form submission fails sometimes, CustomerEngagePro shall capture the data, encrypt and store it in the database.

Using CustomerEngagePro Analytics to Manage and Optimize the Entire Customer Lifecycle, Campaign tracking

CustomerEngagePro Analytics and Customer Lifecycle

CustomerEngagePro is commonly understood as Complex Event Processing, a method to track collected information through various sources to understand and analyze the underlying patterns to comprehend with certain corporate circumstances. In a business domain, customers hold the prime importance. With the passage of time, the theory of customer relationship with the firm is gaining immense attention to improve the ways in which the customers can be satisfied. There is an entire process of customer interaction with the company, the customer lifecycle, which has a great significance to uplift the business. By using CustomerEngagePro analytics, it is easier to manage and optimize the entire customer lifecycle.

Customer Lifecycle

It is crystal clear in the recent times that marketers can only survive in their business, if they deeply analyze their customers and handle the complete customer lifecycle in order to progress well with the customers. Customer lifecycle is commonly defined as a process through which the customers pass by engaging himself in a relationship with the company. Using CustomerEngagePro to manage and optimize customer lifecycle helps in underlining and highlighting the chances to enhance customer’s long relationship value with the company. Keeping the right track of the lifecycle, customers are better understood, acquired, and engaged in the lifetime business with the firm.

Discover

Before you delve in more details, it is important to discover the clients first. Generally, a start with the existing clients is a better idea, as you can implement some web analytic techniques to discover and maintain an understanding of the clients. Look for the customer’s profile, assess their vision, and attain the right viewpoint of the client by using CustomerEngagePro Analytics SoftwareCustomerEngagePro’s Visitor Profile gives you a detailed idea as to what the visitor or customer is actually looking for and what was their Journey on your website.

Explore

Customers usually explore brands with competitive options. The application of CustomerEngagePro in exploring your client can let you know what your customers want, double check with the customer response, and market according to their needs. By self hosted web analytics and enterprise web analytics, it becomes feasible to explore customer response to strengthen the marketing position. Analytics need to be very vigilant in applying marketing mix models and testing methodologies to check out customer preferences.

Buy

When you understand the background knowledge of your client and explore their needs of a product, it is easier to analyze when they will make a purchase. With the help of data-driven decision making process, analytics can amplify the chances of business expansion. Provide your clients with suitable offers on the brands they target. Re-engage your customers with seasonal discounts, new arrivals etc., Apply cross selling strategies by referring their past purchases and re-target your audience.

Use

After the product is being purchased, analytics now need to apply the goal event tracking web analytics tools to have deeper insight of the product and client usage. It will help to shorten the gap in client’s expectation and product competency. This builds trust in your customers and increases loyal customer base in the market.

Ask

By now, the client has well understood the company and is in a good state to maintain the friendliness in corporate customer relationship. He might be in the need of asking for more of the company’s services or products. If you want to turn the client into a permanent one or make him a returning customer, on premise web analytics does this best. It will allow the company to know how well they have actually satisfied their customer with their service and product. This helps in building a brand for the company thereby gaining goodwill among the competitors.

Engage

Engaging the business with the data-driven decision making process for Business is very important. At this stage, when the company knows client’s response on the product or service, it becomes simpler to manage any defects in the service. It also allows capitalizing on the customer value and enhances customer relationships.

The application of CustomerEngagePro analytics to manage and optimize the entire customer lifecycle is a process that cannot be fully achieved without the implementation of data driven decision making tools. When you engage your business with the customer lifecycle, it expands and flourishes to the max.

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